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Now it's time to deliver all the assets in a guidelines document.
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[SOUND].
0:00
>> Now, we deliver all the assets in a
guidelines document.
0:04
Often, these are called brand style guide,
but we try to stay away from style
0:08
guide, as it may be too similar to CSS
style guides or a fashion style guides.
0:12
Try naming yours something similar to
visual identity
0:17
guidelines, or brand guidelines, or simply
brand manual.
0:19
Despite making something you're proud of,
just know
0:24
that it won't last any time at all
0:26
if you don't help your client know how to
live with it, and to grow with it.
0:27
That's where the guidelines come in.
0:31
The guideline document isn't meant to be a
straightjacket, but
0:33
rather a springboard to properly use and
excel to brand elements.
0:36
Guide your client through the document,
don't just tell.
0:40
It's also important to understand and
0:44
communicate why the guidelines are being
produced,
0:46
who will be using the guidelines and what
they will gain from using them.
0:49
Be clear when delivering where it can be
accessed in the
0:53
future, whether via e-mail or housed
online at a brand asset site.
0:55
The best application for building a brand
guidelines document is InDesign.
1:00
With InDesign, you can create simple
section dividers that can act as chapters.
1:05
These sections will help navigate the
entirety of the document.
1:09
Use the Master Pages feature for setting
up these chapter pages.
1:12
Also include a table of contents page,
with
1:16
a numbering system to help find specific
line-items faster.
1:19
InDesign makes pagination and numbering a
total breeze.
1:23
Be as comprehensive as possible.
1:27
Imagine getting all this for yourself.
1:29
Leave no stone unturned and really let
your client know you care and understand.
1:32
The more bits and pieces you leave open
for interpretation, the
1:37
more your client has to find design
solutions for those problems.
1:40
You are the designer.
1:44
Make those decisions and document them in
the brand guidelines.
1:46
And just keep in mind, no matter what,
your work
1:51
will be mistreated and defaced every once
in a while.
1:53
Sometimes there's nothing you can do.
1:57
But that's rare.
1:59
Finally, consolidate and prepare your
final brand assets for your client.
2:00
Save vector files as .eps, .svg, and
Illustrator files.
2:04
Feel free to also send along high res PNGs
and JPGs.
2:09
Save color palettes as .ase files, as well
as
2:12
simple squares in illustrator to open an
eye drop.
2:15
Don't include actual font files, that
breaks
2:18
the end user license agreement and is
illegal.
2:21
Instead, point them to where they can
purchase their own copy and license.
2:23
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