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Brand Identity Basics

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Brand Guidelines: Part 1

2:27 with Matt Yow

Now it's time to deliver all the assets in a guidelines document.

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    Often, these are called brand style guide, but we try to stay away from style 0:00
    guide, as it may be too similar to CSS style guides or a fashion style guides. 0:03
    Try naming yours something similar to visual identity 0:08
    guidelines, or brand guidelines, or simply brand manual. 0:10
    Despite making something you're proud of, just know 0:15
    that it won't last any time at all 0:17
    if you don't help your client know how to live with it, and to grow with it. 0:18
    That's where the guidelines come in. 0:22
    The guideline document isn't meant to be a straightjacket, but 0:24
    rather a springboard to properly use and excel to brand elements. 0:27

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