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Learn how personas help user experience designers understand their audience and focus their design work.
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[MUSIC]
0:00
Hi, my name is Meghan and
I am a teacher here at Treehouse.
0:09
As a user experience designer,
0:13
our users are the most important
aspect when creating a design.
0:15
We think through questions like
what pain points do our users have?
0:20
How can we solve them?
0:24
But it can be difficult to picture
who our users or target audience are.
0:26
It's a large group of people.
0:31
How do you make decisions for everyone?
0:33
To make designing for
our users easier, we create personas.
0:36
A persona is a representation of
the target audience narrowed down
0:40
into a single person.
0:45
Personas are then used to make design
decisions to make sure the end
0:47
product meets their needs and
solves their pain points.
0:51
Depending on the scope of your project and
the diversity of your users,
0:55
you may only need one persona to represent
them all, or you may need a few.
1:00
For example, a website like Sunflower
Elementary MOMS will probably have
1:05
a narrow target audience, and
therefore may only have a single persona.
1:10
But a large website like Amazon
caters to a wide range of people.
1:16
They probably have to keep a few
personas in mind when designing.
1:21
Now that we've gone over personas a bit,
let's build one.
1:26
Join me in the next video to learn about
the process of creating a persona.
1:29
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