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You have completed Design Your Brand Identity with Looka!
You have completed Design Your Brand Identity with Looka!
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Design your brand identity instantly with Looka in this hands-on workshop. Learn how to effortlessly create your own brand kit, design stunning logos, choose the perfect color palette, and generate essential assets like social media badges and business cards. Whether you're launching a new startup or rebranding an existing business, you'll discover how to use AI to bring your vision to life and build a cohesive brand aesthetic.
This is part of the AI for Everyone: Build Power Apps Without Coding track. Check out the track to see the rest of our No-Code content. Stay tuned—new content is continually being added, so be sure to check back regularly for updates!
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Hey everyone, welcome to our video on how
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to create your own brand using AI to help
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design
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your color scheme, your logos, and kind
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of what your brand aesthetic is. And the
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tool we're going to be using today is
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called lookup.com. It's a great tool to
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kind of get
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an idea of what your branding for your
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company is going to look . And I have Dan
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here kind
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of supporting me and going through the
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website. So as you can see, we're on the
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front page. If you
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kind of scroll down a bit, you'll start
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to see what Lookit does. It will provide a
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logo that you
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can edit, change the colors, change the
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fonts, change anything you want with the
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logo. And it
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will also provide you a kind of color
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scheme for your brand and kind of the best
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ways to market
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your business. It's all one tool that
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does all this for you. And the best thing
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is you can begin
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this with a free account to kind of see
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what it looks . And we'll go from there.
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Now that you've
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signed up. This is the first thing you'll
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see when you
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go on Lookup.
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You're going to pick your industry. I
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think for now, we'll
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just go with
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software. Sounds good. I think that would
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work.
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Yep, I agree.
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Click software, continue. And this
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is the part where it will kind of help
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refine what kind of
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logo or aesthetic you're looking for.
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So take a look at
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what appeals to you from what
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other companies have done.
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Dan, feel free to pick
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any that appeals to you.
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Okay.
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I'll do this one.
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Pretty good.
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Just doing
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kind of the simpler,
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cleaner, minimal.
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Kind of getting that software
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startup vibe.
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Yep.
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And you'll start to notice
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how a lot of software companies
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tend to have the same
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aesthetic.
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If you want to break that mold,
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this is also a great time for you to
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consider ,
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oh, maybe I don't want this techie
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looking logo,
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but I want more of this creative,
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artsy logo that's a lot of,
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let's say art studios have, et cetera.
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Absolutely.
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Because again, you'll see I'm picking
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these non-serif fonts,
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these sans serif fonts.
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You could easily go with something that a
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little bit more customed and handcrafted
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and get that more craft feel So this is
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just we just going for the typical tech
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look right now
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So we'll say we these.
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Now, what's really great about Luca is
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that if Dan, if you hover over a color,
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any color, they actually tell you.
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That's awesome.
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What the colors kind of relay.
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This is all based on color theory from a
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lot of researchers where certain colors
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invoke certain emotional feelings.
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So really, this is a time for you to kind
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of look at these nine colors and kind of
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understand what am I trying to get the
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user to feel without them knowing I'm
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trying to get them to feel this way.
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For now, we'll just go with the basic
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blue and teal.
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Why not?
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Awesome. And just one thing I'd to add is
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I'm pretty sure these color psychology
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attributes are just general and, you know,
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probably Western of the world or US based.
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But I just want to keep in mind that
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color psychology changes depending on what
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part of the world you're in.
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So red might be vibrant here, but it may
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signal danger somewhere else or, you know,
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different things.
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So you just want to keep your audience in
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mind when choosing your colors as well.
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Great point there.
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But we'll pick blue and teal.
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So now just come up with a company name.
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You always change this.
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I think for now we'll just put Christian
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and Dan.
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And then for our slogan, let's just say
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we're amateur builders.
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and then click continue.
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So this part is going to be very cool,
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mainly because it will start helping you
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figure out
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what type of symbols is associated with
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your kind of industry.
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So if you are building a software,
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this is where you kind of want to be a
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bit more granular.
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It's , okay, I'm going to click on
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software, right?
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and then this is also going to be kind of
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computer-based and we want something about
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strength and tranquility for example and
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let's just throw in we don't want to be
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your typical
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tech let's be abstract about it awesome
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love that and then click continue
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and this is where all of those different
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options that we pick from colors to the
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symbols this is where you can start seeing
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okay what do i really and this is where
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you can click previews and
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start customizing it so dan i'm gonna let
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you choose which one you the best okay i'm
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just
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going through here.
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Let's
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just pick this one for
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the same choosing.
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So now that you've kind of
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completed the first hurdle
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of your brand aesthetic, this is
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the time for you to start
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customizing. , oh, I don't this color.
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I don't this font. I don't the
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background.
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Dan, if you want to
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click on the card that
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you have in front of you you see how
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there's a lot of kind of bubbles are
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popping up when you hover
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over it it's very intuitive where you can
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just click over a certain layout and you
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can start
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changing the colors the font types etc
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and it will show in real time what it
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looked so if you
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click on our names christian plus dan and
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you go to the left hand side scroll down
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pick one that
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kind of appeals to you more boom you have
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it it shows you exactly how it looks on
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different
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formats different mediums so you kind of
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get oh maybe this this font looks a lot
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better on a
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business card versus a mobile screen or
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if you're printing out large formats of
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your company the
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first kind of format that you see will
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look exactly how it'll look when you print
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it out
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and you can definitely go more granular
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on how you want the customizations to look
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.
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But for now, we're not going into that.
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I think that's more of your journey
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blurring this
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because this is, remember, your brand and
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aesthetic
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and really take the time to build out
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these different systems of how it looks
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because that's going to help define how
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you want your end product to look ,
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whether that be the marketing and
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branding or the app itself, because they
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go hand in hand.
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Absolutely.
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And if we continue scrolling down here,
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you can see some of the other assets that
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it generates.
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It starts with that general logo that
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we've kind of agreed on, and it applies it
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in different ways to where we have.
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Here's our logo files, just the logo.
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Here's some social media badges,
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letterheads.
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And then you even go down, here's your
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color palette.
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yep
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and swag
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I think if you scroll down far enough
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there might be an option for swag and how
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it looks on T Oh yeah Yep Signage App icon
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So awesome. All the different ways you
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may see or want to use your logo.
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And again, you've seen the color palette
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up here was just, you know, to show you
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what colors your brand will be using the
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most.
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But you could go to something palette and
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start customizing and changing those out.
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And it looks there's even some AI
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features to where you can describe the
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company and generate new colors.
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But there's also pre-made colors here.
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The way I utilize Luka, if I were to
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build my own app and move forward with
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kind of my branding kit, is I would just
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test out a few different ones.
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, the great thing about Luka is you don't
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have to commit.
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you can always restart the process again
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with under different criteria to see how
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they look
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but i highly recommend trying this out
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and you if you what you're seeing
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obviously you know
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subscribe or pay whatever the fee is and
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go wild on creating your your brand
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aesthetic and media
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kit because this is going to save you a
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lot of time down the road especially when
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you're ready
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to launch your app and your app is asking
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for a logo, but you don't have one. But
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now you do.
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This is amazing. I think the great common
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theme here is no matter whether you're
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generating
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content for your website or coding out
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the website or even generating your logo
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and brand identity,
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it can all be done so much faster and
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with much more collaboration using these
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AI tools.
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Yep. And one last thing I want to add is,
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remember, this is just a rough draft if
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you want it to be. You can use what Luka
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has generated and then hire someone to
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elevate this even more.
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Remember, AI tools are meant to be a way
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for you to get into a system of thinking
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that you may have never thought about
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before because we weren't, quote unquote,
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traditionally trained to be a graphic
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designer or logo designer.
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But Tool allows us to bridge that gap.
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And then from there, you can either use
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what the AI has produced or hire a
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freelance designer to help elevate this
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even more.
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I think that'll do it for this video.
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And I hope you have a great time
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designing your brand and aesthetics.
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