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Design is inherently a team sport: as a designer, you need to master the art of receiving and acting on feedback from customers, clients, and project stakeholders.
Feedback helps you...
- Improve your skills
- Create better designs and products
- Synthesize ideas from a variety of perspectives
- Build trust with coworkers and clients
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[MUSIC]
0:00
Feedback is a crucial component
of any UX design role.
0:04
Ultimately, the designs we create
should go out in the world for
0:09
other people to see and use.
0:12
Success is measured by our design's
ability to communicate ideas and
0:15
to create useful, enjoyable products.
0:19
To that end,
design is inherently a team sport.
0:22
In order to create products for
other people,
0:27
we need to get out of our own heads,
and hear how others interpret our work.
0:29
Now, that sounds wonderful, but
feedback can be painful to hear.
0:34
Negative feedback elicits
strong emotional reactions.
0:40
It's tough to face critical responses
to a design that you're proud of.
0:44
But for all the difficulties of hearing
feedback, imagine the alternative.
0:49
If I were to lock myself alone in a room,
building a vision around me,
0:53
I'd risk designing a product only for
myself.
0:57
And that wouldn't be helpful for
1:01
all the people who should be
benefiting from my product.
1:02
As a tech degree student,
you'll receive feedback on projects.
1:06
This will help you discover if you've
mastered the concepts taught in
1:11
the curriculum.
1:14
Your reviewer may catch areas of
your project that need improvement,
1:16
allowing you to revisit those weaknesses
and become a better designer.
1:20
Here's an example of
a tech degree peer review.
1:24
This UX design student submitted
a project for the iterating on visual
1:27
design project, and
received an exceeds expectations grade.
1:31
They also received feedback
on the individual sections,
1:35
which correspond to the rubric.
1:38
Included in the feedback,
is a link to tweakr.
1:41
An app that enables annotative
comments on a design.
1:45
Here, we see the reviewer left notes
on specific areas of the mock ups.
1:49
It's worth noting that when you submit a
project, you'll be able to add a comment.
1:54
This student stated an intention to get an
exceeds expectations grade, and asked for
1:59
feedback on a certain design decision.
2:04
This allows the reviewer to
include specific feedback
2:06
in the area prioritized by the student.
2:09
Later, I'll talk more about
the importance of asking for
2:12
the feedback you'd like to receive.
2:15
In your professional
life as a UX designer,
2:18
feedback will come in various forms.
2:21
Design teams meet for
2:23
weekly critiques where everyone
gets feedback on their projects.
2:25
This creates a culture that
creative people thrive in.
2:29
For example, when one designer is hitting
a mental block, another designer's
2:32
feedback, sparks inspiration, and
breathes new life into the project.
2:37
You'll also get feedback from users.
2:42
During the design process,
2:44
user testing puts your design
in front of potential customers.
2:46
And test assumptions that play a crucial
role in informing the product direction.
2:49
Meanwhile, designs are presented
to internal collaborators,
2:55
such as developers,
product managers, copywriters,
2:58
and other professionals who have their
own unique perspective and insights.
3:02
Larger design projects are pitched even
higher up the organizational ladder,
3:08
to CEOs and directors.
3:12
But not every piece of feedback will be so
formal.
3:15
Designers receive ad hoc feedback
in the form of hallway chats,
3:19
online messages, emails,
social media comments, and so on.
3:23
You'll become more experienced at
handling feedback over time.
3:28
The more you request and receive feedback,
the more you'll grow
3:32
and the better your projects will be.
3:35
Feedback helps you improve your skills,
create better designs and products,
3:38
synthesize ideas from a wide
variety of perspectives,
3:43
build trust with coworkers and clients.
3:49
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