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To be effective, email messages must have a professional design, compelling content, and appear trustworthy. With great calls to action, emails can be a powerful part of your marketing mix.
Things to Consider
- What do your emails look like to recipients? How does your name appear in the "To" field?
- Is your branding present in your email template design? Is it up to date and consistent with current website branding and content?
- Where do you host the images contained in your email messages and templates?
- How many calls to action do you commonly include in your emails? Do you feature any regular ads or promotions as part of your template?
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First, it helps to be a trusted source.
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If your email appears and the user doesn't know you
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they may be confused or even upset.
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In fact, there are laws outlining how businesses can use email to contact people,
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and by contacting them without permission you may be breaking the law.
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Therefore, make sure you send emails to people who subscribe to you
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and are expecting your message.
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Upon first glance, only your business name and your email subject line
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may be visible, so make sure the subject is an effective one.
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