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No matter what kind of video you’re producing, many aspects of a successful production are the same. As such, there are three basic stages to all video productions you can consider when planning and organizing your video shoot.
Things to Consider
- Do you have a location where you could shoot a video that you control, such as an office, conference room, or outside location?
- Would one of your videos require you to script out the content, or could it be more improvised (e.g. interviews, conversations)?
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No matter what kind of video you're producing
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many aspects of a successful production are the same.
0:03
As such, there are 3 basic stages to all video productions,
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you can consider when planning and organizing
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your video shoot. [clapperboard sound]
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Pre-production is the period of time
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when you prepare everything,
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from writing your script, making arrangements for locations,
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schedules, actors, equipment,
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and, especially, your budget.
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This also includes creating any special elements
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that will be featured in the video,
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such as props, signs, and other materials.
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Many video productions are successful
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because the people responsible
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prepared well,
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which means that pre-production is incredibly important.
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Production is when you shoot and create
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all of the pieces that make up your video.
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Every piece needs to be accounted for
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in the script you prepare,
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so when it comes time to shoot
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you know where to go, who is in it,
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what materials and equipment you need,
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and exactly what you need to get done.
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Post-production is the part of the process
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where you take everything you've created
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and piece it together, arranging it into its final form.
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Editing video and audio together
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while adding your branding, graphics, music, and other elements
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gives it a polish that sets it apart from competitors.
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So, here are some tips for your own production.
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If you've never produced a video before,
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do a test video to get yourself acclimated with the process.
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Create something short and simple and you'll see how things look
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on camera, what it takes to get the shots you need,
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and how to piece things together when you edit.
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It won't take long to see how things like lighting, sound, and editing
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can truly make or break a video.
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When you're ready to shoot,
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create a schedule for yourself
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so you don't fall behind.
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You want to make sure you get the best footage possible,
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but keep your timeline in mind
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and be ready to move forward once you've got what you needed.
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Also, prepare for problems
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along the way.
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Do you have control over your location?
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And if not, who does
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and how do you contact them?
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Who will bring the equipment and run it?
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Do you have all the supplies you need,
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including access to things like power
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or extra batteries?
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And, ultimately, who is in charge at your shoot?
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Someone has to make decisions,
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especially if problems arise.
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So, make sure everyone is clear
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about who's calling the shots.
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Finally, after shooting is done
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and editing is underway,
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you should begin to have a sense
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about what your finished product will look like.
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If you've outsourced your production,
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stay on top of things and make sure you know what you're getting,
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but understand that editing can be a complex process.
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If it's not coming along as expected,
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you might have to redo parts of the video,
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but as long as you've prepared and executed
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according to your plans,
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your video should come to life as expected.
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