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How to Market Your Business

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The Power of Social Media

2:03 with Dan Gorgone

These days, it takes more than a great website to spread the word about your product or service. Social networks can help you extend the reach of your marketing well beyond your website, and at the same time, generate traffic back to it.

Things to Consider

  • Have you joined any social networks on behalf of your business?
  • If so, do you have well-defined goals?
  • Do you use social networks regularly, or only when necessary?
  • Are you aware of your statistics on the various social networks, such as followers, likes, replies, etc.?

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    [Treehouse™] 0:00
    [Business Bay: Island 2 Stage 1: Social Media with Dan Gorgone] 0:02
    These days, it takes more than a great website to spread the word 0:06
    about your product or service. 0:09
    A multi-platform approach that uses social media allows you to reach 0:11
    audiences across many channels where potential new customers and partners 0:15
    maybe waiting to do business. 0:20
    Social networks can help you extend the reach of your marketing well beyond your website 0:22
    and at the same time generate traffic back to it. 0:27
    The driving forces on social networks are users engaging in conversations, 0:30
    and they will take every opportunity to share, comment on, recommend, 0:35
    and even remix the content you produce. 0:39
    Jumping in the social networks is easy enough to do. 0:42
    Witness how quickly millions of people around the world have adapted Facebook, 0:46
    Twitter, and other platforms. 0:50
    But businesses using social networks should have a clear strategy and goals 0:53
    behind the effort and money they put into their profiles and message. 0:56
    It requires a process of planning, implementation, monitoring, analysis, 1:00
    and making adjustments before you repeat the cycle again. 1:06
    Many social networks have already come and gone in recent years, 1:10
    but the power of influence remains a commodity many companies hope to possess. 1:13
    You may know everything there is to know about a certain subject, 1:18
    you maybe the best quoter in a certain language, you may have the best cupcakes around, 1:22
    but unless you establish your authority online and share your expertise 1:27
    through various kinds of content and networks, nobody will know. 1:31
    Social networks are ideal for growing your network and for spreading the word 1:35
    about who you are and what you do. 1:40
    Convince others of your skills by sharing value, and they'll be happy 1:42
    to connect and spread the word as well. 1:46
    The more authority businesses have online, the stronger their influence on their followers, 1:49
    and the better chance they have at making things happen. 1:53
    Increasing their sales, growing in their community--perhaps even changing their industry. 1:57

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