Heads up! To view this whole video, sign in with your Courses Plus account or enroll in your free 7-day trial. Sign In Enroll

How to Run a Web Design Business

Preview

Start a free Courses trial
to watch this video

Sign up for Treehouse

Introduction

2:18 with Paul Boag

In this series of videos, Paul Boag, co-founder of the web design agency, Headscape, offers tips on how to run a successful web design business, and how this series of videos will be broken down.

This video doesn't have any notes.

Related Discussions

Have questions about this video? Start a discussion with the community and Treehouse staff.

Sign up

    Related Discussions

    Have questions about this video? Start a discussion with the community and Treehouse staff.

    Sign up

    [How to Run a Web Design Business with Paul Boag] 0:00
    [Marketing and Promotion, Deep Dive] 0:02
    [Paul Boag] Hi, my name is Paul Boag, and I'm going to talk to you today 0:04
    about running a successful web design business, 0:07
    because I'll let you into a secret, knowing HTML and CSS 0:11
    is not enough to make you a successful web designer. 0:14
    You need to have those business skills, too. 0:18
    What gives me the right to teach you that? 0:22
    Well I guess it depends on your definition of what success is. 0:24
    On the surface the agency I run is nothing special. 0:28
    It's not really exceptional in the work that it puts out. 0:32
    It does normal work that anybody else does. 0:35
    We don't work for particularly big names like Coca-Cola or Nike, 0:39
    and we don't win lots of awards—mainly because we don't put ourselves in for them, 0:43
    but I think we are successful. 0:48
    My definition of success may be slightly different to a lot of people. 0:52
    For example, I don't believe success is the fact that we've been running for 12 years 0:56
    It's not that we turn over a million and a half dollars each year, 1:02
    or that we have employees that range between about 13 people and 20— 1:06
    the number of members of staff don't really matter— 1:11
    or even the fact that I take home a very healthy salary. 1:14
    It's that we have come to a point where we can now pick and choose the work we do. 1:18
    Work comes to us, rather than us having to chase it, 1:24
    and, most importantly, we've built a lifestyle business. 1:27
    As the old adage says, "Don't live to work, but work to live." 1:32
    I will share with you the key things that have enabled me to achieve exactly that. 1:38
    I've broken down this video into six stages. 1:45
    First of all there's marketing and promotion. 1:49
    How do you market and promote your business? 1:52
    Also, there's sales and pitching. When the leads come in how do you convert them? 1:55
    There's client services—how to keep those clients happy— 2:00
    and then there's growing you business, 2:05
    but, most importantly, there are lessons about building 2:08
    a lifestyle business and actually getting work done in less time. 2:11

    You need to sign up for Treehouse in order to download course files.

    Sign up

      You need to sign up for Treehouse in order to set up Workspace

      Sign up