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Let's break up the course into manageable parts. In this video we go over the core components you need to know when starting a business
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[MUSIC]
0:00
Once you have learned how to code, the
possibilities are endless.
0:04
You can certainly start a career in
software development and work for
0:08
great companies all around the world.
0:12
But if you're one of those entrepreneur
types,
0:13
you can use these newfound skills to sell
your own web and mobile apps.
0:16
I'm sure you've encountered an app or a
service and
0:21
thought, you know what, I can definitely
do this better.
0:23
Well, now's your chance.
0:26
You are certainly at the right place to
get the skills to do so.
0:27
But you will soon find out that just
creating an app is nowhere near enough to
0:31
bring in money and create a sustainable
business.
0:35
Much like learning how to code, starting a
business has its own nuances and
0:38
subtleties, and
0:42
knowing how to navigate this world will
add even more skills to your tool belt.
0:43
Now, I've been using bunch of different
tasks or project management software for
0:48
both work and my personal life.
0:52
I've gone through lots of software and
0:54
none have really fit my workflow
perfectly.
0:56
And you know what?
0:59
I think I can do better.
1:00
So that's what we're going to do together.
1:01
We're going to walk through a real
scenario.
1:03
One where you get an idea or figure out a
way how to improve existing solutions, but
1:06
you don't know how to make a successful
business out of it.
1:11
Over the course of this How to Start a
Business series, I'm going to
1:14
take this idea of mine, that I can make
better project management software, and
1:17
see what it takes to start a business
around it.
1:21
Now, there are many moving parts, a lot of
which can change often, and
1:24
we need to understand what these moving
parts are so we can adapt to it.
1:28
We're going to break down the act of
starting a business into
1:32
distinct steps and then learn about each
one in detail.
1:35
So, big picture first, then the details.
1:38
First up, we're going to talk about what I
call the discovery phase.
1:41
In this phase, we take our idea and
1:45
ask a lot of detailed questions to map out
the breadth and depth of our business.
1:48
We're going to use a tool called the
business model canvas for this exercise.
1:53
I've used this tool to create business
plans and understand other industries.
1:57
It is well suited to our purpose.
2:01
Once we have our idea, we are going to
build our product.
2:04
Actually, no.
2:07
Quite the opposite.
2:08
If we were to build our product right
away, we would be
2:10
spending a lot of time working on
something that people may not care about.
2:13
Finding a product market fit is crucial to
ensuring the success of our ventures, and
2:17
this is where many people fail.
2:22
We're going to go out, talk to people,
convince them to buy our product and
2:24
see what they tell us.
2:28
While we're building our product, we need
to emerge out of our
2:30
product development caves and let the
world know what we're working on so
2:34
that we have customers lined up around the
block.
2:38
We'll spend quite a bit of time talking
about marketing our
2:40
product to raise awareness.
2:43
Once we bring our customers to our
product, we need to close that sale.
2:45
So after marketing, the next big topic is
sales strategies.
2:49
We'll be going over things like lead
generation, qualifying our leads, and
2:53
making a sales presentation.
2:57
At this point, we're pretty serious.
2:59
We have customers buying our product, so
it's time to create a company.
3:02
In this section, we walk through things
you need to
3:06
think about when creating a company and
3:08
some of the advantages of creating one
over selling the product ourselves.
3:10
And lastly, we're gonna talk about
financing our company.
3:15
You can start a business using your own
money.
3:18
But sometimes, you might need an external
source of funds, whether it's a bank loan,
3:21
from friends, or from investors.
3:26
We'll go over the different kinds and what
our options are.
3:28
That's a lot of ground to cover, but at
the end of it, you should
3:31
have a good idea of all the stuff you need
to do when starting a business.
3:34
So, what are you waiting for?
3:38
Let's jump right in.
3:39
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