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You must ensure that your designs and language resonate well with anyone that reads it. Anticipating cultural differences can help.
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Anticipating cultural differences can
help, but how do you know what to do?
0:00
Well, we can anticipate some of the
differences using
0:03
research from a Dutch social psychologist
named Geert Hofstede.
0:06
His theory on cultural dimensions states.
0:11
That people living within specific types
of cultures can be affected by them.
0:14
And, in turn, it will affect how they make
decisions.
0:19
So, how's this relevant to us?
0:23
Well, if you know where in the world your
target
0:25
audience lives, you might be able to
anticipate what kind
0:27
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