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In this video, we’ll discuss how to select or create a personality for your website or app, and how this will impact the UX Content you create.
New terms:
- Brand personality - the way in which you communicate that reflects who you are and what you value as a brand
Further Reading:
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establish deeper connections with people.
0:00
And you can't do that with generic,
emotionless interactions.
0:02
But not everyone needs to strike
the same kind of emotion.
0:07
Some websites present fun and
0:11
quirky content, while others
might take a more serious tone.
0:13
Well, in this video, we're gonna discuss
a vital part of UX content strategy,
0:17
defining your personality.
0:22
When we say that a website or
a brand has a personality,
0:24
it's not unlike describing a person
with different personality traits.
0:28
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