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You have completed UX Content Strategy!
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In this video, we’re going to do a quick exercise that will help you evaluate your brand personality.
New terms:
- Personality trait spectrum - The range between two opposite personality traits used to determine a brand personality - For example fun vs. serious, or casual vs. formal
Further Reading:
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So think about your website or app and
the UX content you create for it.
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Or, if you don't have a site,
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think about the type of personality
you would like to have.
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Take a look at these pairs
of personality traits.
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Each pair represents a spectrum, and your
personality could fall anywhere on it.
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The left, the right,
or anywhere in between.
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For example, casual or formal.
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When you write copy, product descriptions,
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or create other UX content, would you
say it's casual and conversational,
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