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In this video, we’ll dive into the psychology behind UX Content and how creating emotional reactions will lead to specific benefits related to website metrics.
New Terms:
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Maslow’s Hierarchy of Needs - theory from psychologist Abraham Maslow regarding the most basic needs required by humans: physiological, security, social, esteem, and self-actualization
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Aarron Walter’s pyramid of user needs - based on Maslow’s Hierarchy of Needs, Walter proposes that users set similar priorities for websites: functional, reliable, usable, and pleasurable
- User engagement - how often users interact with you measured by the number and/or type of actions they take
Further Reading:
- Designing for Emotion, by Aarron Walter
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So in this video, we'll explore why
connecting with users on an emotional
0:00
level is so important and why the right
UX content strategy matters so much.
0:05
To understand those human
emotions we wanna influence,
0:10
let's quickly discuss an important theory,
Maslow's hierarchy of needs.
0:14
Back in the 1940s,
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Abraham Maslow proposed that human beings
are motivated by certain things in life.
0:21
He said the most basic needs
are physiological needs, things like food,
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