UX: Research Process
Research is a crucial component of any UX job. This Track will equip you for the research aspect of user experience design.
User Experience Design, commonly called UX Design, encompasses all aspects of a user's interaction with a company, its services, and its products. UX designers put themselves into the shoes of users to create solutions through empathy. Research is an integral part of doing thatβand this Track will teach you how to conduct it.
The first part of the Research Process course is an overview of Design Thinking. You'll establish a solid foundation in thinking like your user, which is the key to all UX work.
The next courses you'll take are in Empathy Maps and Journey Maps, two essential tools in charting your user's journey. You'll also cover UX strategy basics and problem-solving.
After establishing foundations in design, mapping, and strategy, you'll move on to our User Interviews and User Personas courses. These are skills that any UX Designer will need, and any employer will ask about. Most importantly, they're things that will make any product better.
The next course covers Information Architectureβprinciples, evaluation, and application. Finally, you'll learn about testing, studying, and evaluating your design with the user in mind.
Join us on this UX: Research Process Track and get knowledge and practice in one of the most important fields of UX Design!
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Intro to Design Thinking
Learn the user-centered methods and mindsets that entire businesses are using to improve their product experiences. Throughout this course, weβll go over how to find the voice of our user, the importance of that voice, and how to create a better experience for our user.
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7 minPractice
Practice Empathy Maps
Empathy maps can help UX designers identify with users and understand their needs.
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8 minPractice
Practice Journey Maps
Journey maps are a helpful tool for UX designers that can articulate pain points that stand between a user and their intended goal. This practice session will help you analyze an experience and identify areas for improvement.
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UX Content Strategy
With so many websites and apps offering similar content and features, you need to provide a unique experience to compete - something memorable and enjoyable that resonates with your users. UX Content is how itβs done. From your home page and product descriptions down to your error messages, UX content can turn generic interactions into memorable experiences. By establishing a unique voice and personality, you can create an environment that welcomes, supports, and inspires users during their visit. So in this course, weβll discuss why UX Content is so important, where you need it, how to create it, and how to ensure itβs effective.
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11 minWorkshop
Solving Problems with UX Design
Product design is about solving problems. Learn how to identify problems, understand the difference between "needs" and "wants," and how to convert a problem statement into a hypothesis you can test with user research.
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Conducting User Interviews
Learn how to validate product ideas by identifying an audience, sourcing participants, conducting user interviews, and analyzing the results.
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10 minWorkshop
Creating User Personas
Learn how to focus your design work by developing user personas to help you represent and visualize the audience or audiences for your website, application, or product.
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Information Architecture
In this age of information, itβs not always easy to know how content should be structured - everyone has a different perspective. In this course, youβll learn about information architecture: what it is, and how it relates to web design and user experience. Weβll learn about the fundamentals of IA components like navigation, labeling, and content organization, as well as techniques to test and evaluate existing website structures. By the end, youβll know how to organize website content and provide a clear, logical experience for any user.
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Evaluating Design
An essential part of the UX design process is measurement and validation. This course will provide an overview of the methods available for measuring the success of a design including A/B testing, surveys, and usability testing. It will specifically deep dive into usability testing so that students will learn about whatβs involved in running such a test, from preparing a test plan to presenting actionable findings.
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2 minInstruction
UX: Going beyond the Research Process
Now that you've finished the UX: Research Process Track, you may wish to continue learning more about UX design....(continue reading)
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Track Completion
This course includes:
- Intro to Design Thinking 75 min
- Practice Empathy Maps 7 min
- Practice Journey Maps 8 min
- UX Content Strategy 2 hours
- Solving Problems with UX Design 11 min
- Conducting User Interviews 42 min
- Creating User Personas 10 min
- Information Architecture 2 hours
- Evaluating Design 2 hours
- UX: Going beyond the Research Process 2 min