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Design

Design Foundation critique: Wildcard website

Hey, just wanna know guys, what do you think about this site: http://www.trywildcard.com/ After seeing the art of critiquing video of design foundation class, I've come up with this critique:

  1. description The wildcard website state as a news ios app. This sites is geared for people who want to feel flawlessly new experience in using news app of their iphone or ipad. Thus this website is responsive which is scalable. It goes all the way down to mobile.

  2. analysis From analysis perspective, this site wanna take user attention stay on above the fold. We have two side grid if we open this site on macbook or iPad. Separated their changing content and images with halftone background. Meanwhile the other side we have clear bold text with changing color button as well and capture how this app depicts on iPhone. We have line, shape, form, space, color, contrast and texture. Thus, when we look at this site, we can clearly see that they have used a grid as everything's lined up. They've used a lot of white space to focus in their changing content and how wildcard look like on iPhone. The halftone background as a texture clearly making the content stand out as a focal point for this site. They using repetation for color on the news content and the call to action which is bring as to unity as an element of principles.

  3. interpretation The intention of this site wildcard bring flawless experience on their news app, tell what's their difference with other news app out of market, their overall team, they're engineering blog, term of use, privacy policy and contact as well. As you can see, they're using a lot of space. It's very easy to read as all of the content is grouped together. I feel that they were influenced by typography and minimal approach using halftone theme texture.

  4. judgement I personally feel they've done a great job showing what's like about their news ios app. What I like about their work? I feel they did a great job using unity color between their grid content and button, grouping the content together so it's easily digested. Notice how we saw the content change green and so did the app store button. Although it's still within the same color palette throughout the whole site. Also they've done some cutting edge stuff as well. The halftone background they're used for the content grid, it makes the news content really stand out as a main focal point. And then next what I don't like about the work? I feel the only thing I could say that I don't like about it, is the hamburger menu beside the app store button. It feels like you open your website on mobile even you open it from desktop. Are desktop interpretation of your mobile devices? and some vague feedback from user what's the inside that three line icon. I think It's not the best way to engage more user. Instead of using hamburger button, why not to try create bar menu or navigation upper the app store button. Maybe a litte bit ugly if we're doing that or why not to try put the button on the buttom of iPhone, which is more stand out and create balance as well.

Aaron Wuerch
Aaron Wuerch
7,024 Points

I find, as a mobile / tablet website, it is good. It does have a nice style, and asthetics are good (in my opinion). Minor thing but the rotating images on the left, really mess with my eyes (i am a colorblind red green).

As a desktop user website, I find it acts too much as a mobile focused design. It becomes too basic, and gives me a bad feeling as I use the navigation.

If there were some adjustments using @media quieries to make the desktop version alittle more complex, then it will be a good site.