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Design

Greg Leibowitz
Greg Leibowitz
28,536 Points
Posted by Greg Leibowitz
Greg Leibowitz
28,536 Points

Ecommerce Store Customer Log-in Before Viewing Products

I am building an ecommerce page in to an existing site using Adobe Business Catalyst, and the client wants to have customers log-in before they can view/purchase from the site. They want to be able to email capture and filter for emails with .mil suffixes so they can discount/track products. The only similar example I can reference is when Apple or Adobe discount for .edu, and it is made known by having a feature spotlight on the site and the discount applied during checkout. Any advice or pearls of wisdom?

1 Answer

James Barnett
James Barnett
39,199 Points
James Barnett
James Barnett
39,199 Points

the client wants to have customers log-in before they can view/purchase from the site.

This sounds like a terrible user experience.

A better user journey is to let anyone view the products and apply the discount when/if the a user signs up. You can also mention prominently the discount available to active duty military members.

Greg Leibowitz
Greg Leibowitz
28,536 Points
Greg Leibowitz
Greg Leibowitz
28,536 Points

"This sounds like a terrible user experience."

I agree. I will try to educate the client.