Email Marketing Design Feedback

Raymund,

Something about the alignment seems a little off to me, but that could really be just me.

I enjoy the color choice and the call to action is really large and makes me want to click it. Overall I would say it is better than about 85% of the email spams I get a day and better than 99% of the ones I have seen on Craigs List.

My only other suggestion would be to try and place the call to action "above the fold", not all of your customers will be viewing this on a full screen email client or in a web browser.

Hope this gives you some ideas!

Phill

Hi Raymund, I agree with Phillip's notes here and wanted to add my own.

One thing I was slightly confused about was the search term you use in your example in the middle. It took me a bit to figure out "Chula Vista" was a location. I could see it listed next to the "David's Lock & Key" result, so I wonder if it would be helpful to include the location as part of your callout graphic. I see your point, that searching for the important term + location can yield the company's listing. The location part just wasn't obvious to me here.

My own preference too is that I prefer to see some text in the email as well. Emails that are all graphics run the risk of not displaying correctly depending on the email program the user uses. Either way, including real text can also prove your message is legit, especially if you can include influential points about the value of your services. It might also improve your chances at making it past the spam filters, especially if you're including a lot of images in your message.

Great start so far, and I look forward to seeing how your design evolves. Good luck!

Thanks for the feedback guys! I am going to make the changes soon and repost the updated version. I also do feel like the alignment is a little off too haha.

What do you think about my choice of words? My boss was talking about using questions like "do you need a cheap affordable website?! Well we can help" I think that is super cheesy! All feedback is appreciated.

Thanks you again guys!

I suppose my initial questions looking at that, as a consumer, would be...

1. You will increase my presence and therefore my revenue - but how? Is it something different or better to what I could be doing already?

2. "best value guaranteed" but no idea about cost? Is it starting from £xxx or per session or...?

I think your bosses idea of "do you need a cheap affordable website?! Well we can help" personally wouldn't be that great... firstly because something can't be cheap + affordable lol... one or the other! :-)

Raymund,

Looking good!

I found myself immediately drawn to the image in the middle, but in a way where I wasn't sure if it was just supportive imagery or something I was actually supposed to be able to read. Perhaps adding a bit more design elements to that image will make it more clear. The red may also be throwing me off a bit.

See how Sarah pulls out graphics in her portfolio: http://www.youknowwhodesign.com/images/portfolio_images/serbian_cafe1.jpg

I also think there needs to be clearer hierarchy in the headlines. "We increase your revenue by increasing your internet presence" and "Increased Internet Presence = Increased Sales" appear to be two separate points by the difference in color, but the size is the same. Same thing with the bottom headlines. It also makes it very difficult to scan, as my eye is jumping around everywhere.

Something that will help with hierarchy in addition to font sizes is color. Try to reserve one unique color for call-to-actions. If that's orange, avoid using orange anywhere else but in clickable areas. Which brings me to another point. Be weary in underlining things unless they are in fact clickable. Will it be?

Also, think about taking your copy to the next level. It seems very salesy, and a little bit generic. Try to find your company's unique brand voice and personalize it a little bit. Think about reading this email from the customer's point of view. What do they get out of reading your emails? Always try to have a valuable takeaway.

Hope this was helpful! Good luck. Allison