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Business

Dennis Eitner
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Dennis Eitner
Full Stack JavaScript Techdegree Graduate 25,644 Points
Posted by Dennis Eitner
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Dennis Eitner
Full Stack JavaScript Techdegree Graduate 25,644 Points

Google Analytics accuracy of measurment

Hi There.

I am runnning a Store on woocommerce with integrated google analytics. The thing is, that I experience diffrences in order numbers when I look in to google analytics and compare the numbers with the orders in my shop system. Does anybody have an idea why this is and how can i get more accurate data in google analytics?

Thanks for your help in advance.

Agustin Grube
Agustin Grube
39,278 Points
Agustin Grube
Agustin Grube
39,278 Points

My first question is which is more accurate? I'm assuming WooCommerce is more accurate. It could be Google is not tracking deep enough in your order process. Are you running a plugin like Yoast?

Dennis Eitner
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Dennis Eitner
Full Stack JavaScript Techdegree Graduate 25,644 Points
Dennis Eitner
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Dennis Eitner
Full Stack JavaScript Techdegree Graduate 25,644 Points

not really. I have included the ecommerce tracking myself. I guess woocommerce is more accurate too. interestingly enough google analytics values are higher then woocommerce.

1 Answer

Emma Newton
Emma Newton
6,721 Points
Emma Newton
Emma Newton
6,721 Points

How did you insert the google ecommerce tracking information into your website? Was it manually done or through a plugin? If a plugin, what plugin did you use?