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Design

Paul Crossley
Paul Crossley
936 Points

Looking for some feedback on my logo.

Hey guys , as the title states I'm just looking for some feedback on a logo I've created for my free lancing business that I am about to launch.

I like it but something about it just doesn't seem quite right so I was hoping you guys could help me shed some light.

http://imgur.com/QCnv8Tm

6 Answers

Not so much a comment about the logo, but more the message you are sending to your clients. You are basically saying "this is how I work", which in my experience is not what the clients are interested in, they are interested in what you do. A lot of clients will be coming to you for your expertise, which means they don't know much about graphic design themselves, which means if you talk about your process to them it will mean very little to them.

They will however have a rough idea of what they are looking for; maybe they are looking for someone who specialises in cartoon style graphic design, or an expert on typography or whatever. If your message is more about the unique features that you deliver, then it will ring much more strongly with customers who are looking for those specific features.

So many markets are saturated these days, especially graphic design and web design etc. If you are promoting yourself as a graphic designer, that means you are positioning yourself as a competitor with potentially millions of other graphic designers. If however you are promoting yourself as a graphic designer that does xyz, then you have narrowed your competition down to only those graphic designers that do xyz.

I agree. Paulcrossley shouldn`t focus on pro?ess. And it looks like slogan, but not logo. It is realy too much. Logo should be more laconical. It should be more unique - these words are to common and impersonal.

Maybe you should better use your name or some neat and memorable name of your company.

Two suggestions:

The font colors are too close to the background colors, anyone with mild colorblindness may not be able to read it.

Probably should remove the numberings too since they are throwing off the spacings and alignment of the impression. Or if you want to keep them, left-align the three words. The inconsistency in spacings between the numbers and words makes the whole logo feels out of balance

I like the colors, they compliment each other well. I'd reckon take the text off the tri-color thing you got going, and have what you do under the company name.

So I'm assuming where you have Graphic & Website Design is where your company name would go?

Graphic & Website Design

.Plan .Design .Create

And I reckon make the 3 colored boxes a lot smaller as it's a bit overbearing to me, that's though assuming you planned on placing your company name in the area which says Graphic & Website Design.

Also Create and Design are prolly too close as words to distinguish as different parts of a process. So maybe something like .Plan .Create .Amaze

Just to outline the results of your end product to the client. :)

Anyway, just an opinion. On a last note are you using any particular reference logos to construct your logo? Maybe try do a few alternatives and then post to see what gets a more stronger feedback.

Paul Crossley
Paul Crossley
936 Points

The company name IS Plan Design Create , it's named after my initials which are PDC and to try and separate the steps of design & create I'm using it as , Design (i'll design multiple rough copy's of the clients vision) and Create is to finalize the end product for the client , make sense?

Ryan Roghaar
Ryan Roghaar
2,856 Points

Hi there. After reading Najira's comment and your subsequent response I thought to myself what if you redid the logotype for your company to reflect your acronym rather than blowing out each word. So the company name could be PDC, then each letter's meaning could be below, as Najira had illustrated. I think you could keep using the color scheme that you have in place but by using the acronym itself for the proper name of the business your naming convention becomes more in line with other companies in your industry (i.e. MRM, BBDO, W+K, etc. All agencies in the design/ad biz). By naming within genre you may mitigate some possible confusion of your potential client base who may not catch on immediately to what you are trying to do as Plan Design Create feels more like a tagline than a company name. My two cents! Good luck.

Daniel Johnson
Daniel Johnson
10,126 Points

Keep in mind a useful trick is adding mild textures (or opaque, repeating images) to the text, or its containing element's background, if you are worried about the color scheme appearing inadequate for color-blind viewers. The difference between solid color and texture color is easily recognizable in gray-scale.

Otherwise, the logo looks great mate!

Ryan Roghaar
Ryan Roghaar
2,856 Points

Contrary to Daniels advice, I would advise against using patterns or textures in your mark. Not that it HAS to be avoided but some of the very basic characteristics of a good logo are that it's easily reproducible in one color, and when it's scaled up or down.

If you get caught up in textures, patterns or effects your logo may not be either of those things (by definition anyway) and that may make it a less effective mark.

Daniels comments are true in terms of design, a texture or pattern can for sure make something more visually interesting. But in logo work specifically I generally avoid those kinds of things unless they are essential parts of the mark or client driven and otherwise unavoidable.