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paulhp
4,053 PointsSetting up Facebook pages
When managing multiple company Facebook pages, is it best to create them under your personal account or on a new FB account with no friends? The problem here is securing a vanity url at initial setup. FB requires a minimum of 30 likes for each other pages after having already setup one FB page.
9 Answers
John Locke
15,479 PointsPaul Pachingel : If you are the one who is going to be maintaining the Facebook Page at first, then set it up under your own name. You can always add another Administrator later and then take yourself off of it if you want.
The only other advantage is getting a few of your friends to "Like" your Page, even if they don't know what it is. Remember that Facebook can never be the platform that a website that you control can be. Facebook and Twitter are just supplemental ways to reach people. If you have good content or a good product to share, getting 30 Likes shouldn't be a problem. Will it take some time? It might, be at least you will have genuine Likes, instead of pity Likes from your friends. The vanity URL will come in time.
Matt Campbell
9,767 PointsIf you want 30 likes instantly spend a pound or a dollar or whatever on advertising. Set it to broad and you'll get well over 30 likes in your first day.
You can get 1500 likes a month by spending very little money.
If it's for a client, bill it to them or sell them the idea that you'll set up an ad campaign that will get them likes and business.
paulhp
4,053 PointsThanks for the feedback. What if the FB vanity URL has already been taken? Let's take a look at LendingClub where Google might be investing now. Their FB url is LendingClubTeam. Will Facebook allow them to gain control of LendingClub FB url as it's already taken if they apply for trademark infringement? And is this a good business practice or just a waste of time? I have a brand. I own the domain name for it, but the vanity urls across the top social media platforms have already been taken. Any thoughts about this?
John Locke
15,479 PointsIf the Facebook URL is already taken, You're going to be out of luck. But that's not the point. Brand recognition is a lot more important than a Facebook URL. If it's early in your brands development, why not simply pick another domain name that isn't taken on Facebook, twitter, etc.
John Locke
15,479 PointsA good case in our space is Codecademy and Code Academy. One is the online education site, and the other one was one of those code decamps, I think. One had to change her name because they were too similar and people were confused. Take the domain name that you already own, redirected towards another domain and nobody will confuse you with the Google property.
Pasan Premaratne
Treehouse TeacherHey Paul,
Here's a couple resources to help you try and get that vanity url:
Facebook's form for claiming trademark infringement
Also know that owning the domain name doesn't really help your case. You have to prove actual trademark infringement here.
John Locke
15,479 PointsTreehouse's own Ryan Carson had to switch from a name that he had for this very site after Think Vitamin and before he came up with Treehouse. Having to differentiate isn't always a bad thing. That's why I think you see so many weird names for startups (Google, Skype, Loggly, pretty much anything...)
paulhp
4,053 PointsThanks a lot folks. Yes, I do have a somewhat weird brand name in mind, but it has some meaning if we deep dive into it just like Google's Googol.
John Locke
15,479 PointsHow many search queries do they index? A Googleplex.