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Business

Posted by Paul HP
Paul HP
202 Points

Using Images and Avoiding Copyright or Trademark Infringement

So, let's say I have setup a wordpress blog and I wanted to make an article about this site teamtreehouse. How do I use their logo without infringing copyright or trademark laws? This query is not limited to just teamtreehouse's logo, but what if I wanted to blog about Apple, inc., how do I find a logo fo my article? Does stating "courtesy of such company" enough?

2 Answers

James Barnett
James Barnett
39,199 Points
James Barnett
James Barnett
39,199 Points

That would most likely fall into the category of Fair Use.

"If you are writing and commenting about a company, product, or famous person, then it’s a no-brainer that it’s fair use to use the company’s logo, product image, or headshot in your blog post."

Source: http://kevin.lexblog.com/2007/08/21/can-you-use-another-companys-logo-on-your-blog-post/

samiff
samiff
31,206 Points
samiff
samiff
31,206 Points

James has the right idea. The problem is when people start using/misrepresenting logos in order to market their own goods. Also, most companies will have press/media kits that document how their brand should best be represented and often include asset files.