Web content

I would simply start with looking at their competition: Say Bakery A and B. - Websites, newspaper ads, brochures etc.

Ask your client: What makes them different from Bakery A or B.? What do they do better? - ( unique selling point ) Is there one item that people line up for? If they are a mom and pop shop - years in business? Or do they have a unique story? ( great grandma's recipe, part-profits to charity, etc.)

Then look on the web for the BEST bakery websites which will give you a flavour for that kind of category.

Easy Peasy :-)

I think you are looking for this article How to Bake Content Strategy into Your Web Design Process

Simple is always best when deciding what content to include on your site.

If its purely text (copy) that you are talking about then this is especially true. Too much copy means a viewer wont read any, every word/sentence needs to serve a purpose otherwise its just taking up space/time.

I find the best way to decide exactly what needs to be acomplished when a viewer sees each section of each page and then decide on the appropriate copy to do this. Obviously that depends on whether you are designing for yourself or someone else as they will tell you what they want to be ilicited from each section.

Could you be more specific?

I'm not 100% sure what you are asking, but I think this might be what you are looking for.

Here is some good advice on writing for the web ...

• http://www.kerryr.net/webwriting/top_content.htm
• http://www.kerryr.net/webwriting/top_techniques.htm

It would have to be a process of descussion between you and your client (the bakers) your job would be to ADVISE them on the most important/suitable content and what you think is needed or not but at the end of the day it is their final decision.

The best way to achieve this is to; 1) Ask them some questions and listen to their answers - (What they want from a website, what they dont want, who will be viewing, who is their client, what do they want it to do, look like, inspiration, things they like about other websites etc...)

2) Design Wireframes and Mood Boards - Wireframe each page they want and also design a number of mood boards for different concepts/themes that you have gleaned from the questions asked

3) Pitch Your Designs - Present them to the client, discuss every aspect of each. Review, redraft and repitch until designs have been decided opon.

4) Decide On Content - Once designs have been finalised now is the tme to nail the content down. Go through each page and each element and decide exactly what images/copy will be inserted into each. This is again a job for your informed opinions about what is suitable but at the end of the day the final decision is down to the client.

and beyond.

Does this help?